by Editor | Jan 9, 2015 | Show Savvy
Rethinking Your Event’s Sacred Cows By Shawna Suckow, CPM and Interface 2014 Presenter A funny thing happened on the way to our annual conference. I’ve spent years studying and speaking on the topic of audience engagement, but it was my own conference that...
by Editor | Jan 2, 2015 | Show Savvy
Events Then and Now – The Fundamentals of Success Recently when preparing to expand our office space, we found some old binders with photos of tradeshow exhibits we had done in the 50’s and 60’s. This led us to reflect on how much has changed in this business. For...
by Editor | Dec 28, 2014 | Show Savvy
A New Take on the B2B Decision Process An article by David Court at McKinsey and Company breaks the B2B purchase decision process into four key phases, each representing “potential battlegrounds where marketers can either win or lose:” Initial consideration – winning...
by Editor | Nov 12, 2014 | Show Savvy
Social Media: Finding Its Place at Events Whose a better social target? Someone who wants to win an iPad, or someone actively searching for user reviews of your product? About six years ago the tradeshow and event industry went ‘gaga’ over social...
by Editor | Nov 11, 2014 | Show Savvy
What Type of Customer Are You? We were interviewing a prospective customer and asked a standard question, “What’s wrong with your current exhibit house.” The answer was very straightforward, “They said ‘no’ to us too many times.” This was a valuable answer because it...
by Editor | Jul 28, 2014 | Show Savvy
Design Strategy: Fight to Be Fearless In business, as well as other aspects of life, there’s a tendency towards risk aversion. This also affects the exhibit design process. According to Sara Federici and Dave Chan, Art Guild’s exhibit creative directors, they see this...
