by Editor | Dec 9, 2015 | Art Guild News, Trade Show News
MasterCard and Art Guild: Mobile Exhibit Hits the Road MasterCard is transitioning from a payments company to a technology company. As they describe it, “MasterCard is thinking differently, designing products differently and innovating faster…to make sure every...
by Editor | Nov 19, 2015 | Art Guild News, Show Savvy
Creating A More Effective Retail Display Design Brief We get a lot of assignments for designing retail displays for “considered purchase” products – products where the decision process involves considerable investigation and deliberation. Think high-end...
by Editor | Nov 17, 2015 | Art Guild News, Trade Show News
Axalta Coating Systems at SEMA: One Amazing Car Trade Show If you love cars, you’re at this show. That is if you can even get in. The SEMA Show in Las Vegas is billed as the world’s premiere automotive specialty products event. It showcases the world’s hottest new...
by Editor | Nov 9, 2015 | Art Guild News, Show Savvy
If you stopped a visitor on the way out of your booth and asked her to rank the experience she just had in your booth against others at the show, what do you think she’d say? The laws of probability dictate that most booths will get ranked in the middle of the...
by Editor | Nov 5, 2015 | Art Guild News
Art Guild: Interactive Experiences Illuminate the Science of Sports at The Franklin Institute Imagine racing Eagle’s wide receiver Jordan Matthews, or speed skater Brian Talley down a 40 foot track. Or even the Philly Phanatic. You can “virtually” at SportsZone , a...
by Editor | Jul 15, 2015 | Art Guild News, Trade Show News
Interactive Educational Exhibits Fuel Smarter Energy Choices The earth needs help. We’re pleased to have the opportunity to provide it with yet another project, at least in part, dedicated to teaching people how changing their behavior can positively impact the...
