Total Cost of Ownership (TCO) and Your Next Exhibit

Total Cost of Ownership (TCO) and Your Next Exhibit

by | Mar 28, 2014 | Show Savvy

Total Cost of Ownership (TCO) and Your Next Exhibit The concept of TCO (or Total Cost of Ownership) is often used as a product comparison tool. For instance, in the world of office printers, buyers compare products not just on initial cost, but on initial cost plus...
Total Cost of Ownership (TCO) and Your Next Exhibit

Is Technology the Answer?

by | Mar 21, 2014 | Show Savvy

Is Technology the Answer? “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”  – Steve Jobs It seems a meeting doesn’t go by in either our retail or tradeshow businesses where...
Total Cost of Ownership (TCO) and Your Next Exhibit

Tradeshow Program Reboot – Building ROI

by | Mar 21, 2014 | Show Savvy

Tradeshow Program Reboot – Building ROI Here’s an interesting and simple approach to building your program’s ROI. It starts by recognizing that all ROI-building strategies fall into three basic categories: –   Operational Excellence Strategies – Driving...
Total Cost of Ownership (TCO) and Your Next Exhibit

Adding Value for Your Attendees

by | Mar 16, 2014 | Show Savvy

Adding Value for Your Attendees At the 2014 Exhibitor Show, Bob Milam (a.k.a. Tradeshow Bob) spoke about an interesting way to reconsider you approach to tradeshows.  It involved looking at the relationship between the three groups of people that make up a show:...