by Editor | Jul 28, 2014 | Show Savvy
Design Strategy: Fight to Be Fearless In business, as well as other aspects of life, there’s a tendency towards risk aversion. This also affects the exhibit design process. According to Sara Federici and Dave Chan, Art Guild’s exhibit creative directors, they see this...
by Editor | Jun 26, 2014 | Show Savvy
MasterCard Delivers Priceless Surprises MasterCard is one of our customers and we are pleased to be able to share a clever way they’re using social media to build buzz and their brand at the same time. MasterCard is always looking for ways to add value for their...
by Editor | Apr 9, 2014 | Art Guild News, Trade Show News
Taking the MasterCard Priceless Campaign to the Links At the 36th annual Arnold Palmer Invitational Tournament, presented by our client MasterCard in Orlando, most people were focused on the battle between Matt Every and Adam Scott (Matt shot a final-round 70 to win)....
by Editor | Apr 1, 2014 | Art Guild News, Trade Show News
DuPont™ Surfaces Exhibit – KBIS 2014 The Kitchen and Bath Industry Show (KBIS) held in February in Las Vegas is one of the world’s largest gatherings focused on new ideas, products and technologies to design, build and remodel homes. The photos above depict the...
by Editor | Mar 31, 2014 | Show Savvy
The Post Show “What If” Game Let’s say Bill comes into your booth. He spends a fair amount of time talking to a salesperson about a specific product. Bill then chooses to email himself links to brochures and videos on several other products. Then because...
