TED@DuPont Event Explores the Future of Science
Here are three interesting questions:
- Can the common-sense principles followed by pilots – that have reduced commercial U.S. air fatalities to just one in the past ten years – help us be safer on the road?
- Why not use screen-printing technology to design and attach biometric “smart stickers” to all our clothing so it can continuously monitor our health and well-being?
- Can brain scans showing people’s unconscious reactions to different tastes help us create healthier foods without sacrificing taste — imagine a zero-calorie milkshake that absolutely tastes just like the original?
These are just a few of the ideas explored at the TED@DuPont: Transform event which shared some of the latest thinking in science, technology and beyond. The event took place at the Fillmore in Philadelphia and featured 16 different speakers and some musical performances. It was held exclusively for DuPont employees as part of DuPont’s support for its “Invent a Better N:OW” campaign focused on making the world a safer, more sustainable and better place to live.
The event was hosted by David Biello and Briar Goldberg from TED. What’s TED? TED (short for Technology, Entertainment and Design) is a nonprofit organization devoted to spreading “ideas worth sharing”, usually in the form of short, powerful talks (18 minutes or less) covering all kinds of topics from science to business to global issues. If you want to learn more check out the 25 most popular TED Talks of all time.
Why are we posting this? Because we think TED@DuPont: Transform is a news-worthy event, and we helped bring it to life. Working with lead producer Think Marketing, our job was on-site execution of the concept which included everything from graphic and structure design and fabrication to set up and on-site management support.