by Editor | Mar 31, 2014 | Show Savvy
The Post Show “What If” Game Let’s say Bill comes into your booth. He spends a fair amount of time talking to a salesperson about a specific product. Bill then chooses to email himself links to brochures and videos on several other products. Then because...
by Editor | Mar 28, 2014 | Show Savvy
Total Cost of Ownership (TCO) and Your Next Exhibit The concept of TCO (or Total Cost of Ownership) is often used as a product comparison tool. For instance, in the world of office printers, buyers compare products not just on initial cost, but on initial cost plus...
by Editor | Mar 21, 2014 | Show Savvy
Is Technology the Answer? “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs It seems a meeting doesn’t go by in either our retail or tradeshow businesses where...
by Editor | Mar 21, 2014 | Show Savvy
Tradeshow Program Reboot – Building ROI Here’s an interesting and simple approach to building your program’s ROI. It starts by recognizing that all ROI-building strategies fall into three basic categories: – Operational Excellence Strategies – Driving...
by Editor | Mar 16, 2014 | Show Savvy
Adding Value for Your Attendees At the 2014 Exhibitor Show, Bob Milam (a.k.a. Tradeshow Bob) spoke about an interesting way to reconsider you approach to tradeshows. It involved looking at the relationship between the three groups of people that make up a show:...
